Girl Sees A Mannequin Of Herself In A Window. The Reason Why Will Melt The Hardest Of Hearts.

In the middle of Zurich’s busy Bhanofstrasse high street, there is a window display with a difference. For between the usual perfect mannequins that are seen in department stores the world over, there are some that are truly special, unique and inspiring. Watch to find out why and share this with your family and friends.

This campaign was set up by Pro Infirmis, a Swiss charity representing disabled people and the mannequins feature models with disabilities including malformed spines and shortened limbs. All mannequins are modelling the latest fashion and the slogan for the campaign is ‘Because who is perfect? Get closer’.

A truly thought provoking idea that challenges our preconceptions about beauty. Inspiring.